Hard seltzers have taken the US by storm but recent findings from Globaldata have shown that growth is slowing down from +385.6% year-on-year in 2017 to +8.0% by 2025. However, IWSR informs us that the market is merely ‘evolving and maturing, with an increasing focus on value over volume growth’. Almost 300 new hard
It is no surprise that consumers are tired of the uncertainty and distress that the pandemic brought. After suffering lockdowns and the confines of their homes, people want to explore new tastes and sensory experiences and are looking for products that can deliver this sense of adventure. Brands are seeing this as an opportunity
As we enter Spring we start to see the blossoming of drinks with more refreshing and bolder flavours. This year sees a big trend towards more functional drinks with natural flavours, in addition to the growing demand for Low/No alcohol drinks, as reported in our Food and Beverage Trends 2022 post. In this article we
Easter 2022 will be very different from last year, as the situation regarding the pandemic is normalising. While the classics eggs and hot cross buns still dominate, there's no shortage of innovation to catch consumers by surprise. Premium Retailers are seeing great opportunities to be more adventurous with products for Easter, trying new flavours
Consumers still face post-pandemic feelings of health and financial insecurity. Shoppers desire to be in control of food and drink decisions and they will consider how their purchases contribute to protecting their health and/or the health of the planet, according to Mintel - What the 2022 Consumer Trends mean for food and drink. After initial
Veganuary started in the UK and now over ten countries are joining this campaign to encourage people to try going vegan in January. Big names like McDonald's, KFC and Starbucks are maximising on this opportunity launching new vegan options on their menus. Photo: Veganuary 2021 campaign in review What does this mean
Did you know that the original National Doughnut Week was founded back in 1992 by Christopher Freeman who, after watching Michael Buerk’s crisis report on the Ethiopian famine, wanted to use his skills and encourage the baking industry to help children in need. Almost 30 years on, National Doughnut Week has raised almost £1million
Hot Stuff! In preparation for the day when most people spice things up, the #HitchenKitchen have presented us with their most favourable and flavoursome ‘hot stuff’, namely all things chilli! With chilli trending and growing significantly appearing on 83.31% of menus and 2.22% of social discussion1 it is evident that the #HitchenKitchen is not
The growing trend for all things retro The trend for all things ‘retro’ has been on the increase in recent years, with the demand for retro products appearing everywhere; from video games, to fashion, interior design, and everything in between. This trend has also been spreading through the food, beverage and fragrance industries; with restaurants
