Seasonal Drinks 2026: What Flavours Are Shaping Winter Beverage Innovation? Christmas drinks have always been rooted in familiarity. Mulled wine, gingerbread, spiced apple and cinnamon evoke tradition, but seasonal beverage trends for 2026/27 suggest that Christmas drinks are becoming more adventurous. For global food and beverage brands, seasonal launches can create excitement, encourage trial and
As we enter Spring we start to see the blossoming of drinks with more refreshing and bolder flavours. This year sees a big trend towards more functional drinks with natural flavours, in addition to the growing demand for Low/No alcohol drinks, as reported in our Food and Beverage Trends 2022 post. In this article we
Dry January is fast becoming a common practice for people across the UK, Europe and the US. Each year more and more individuals join this challenge, promoting the healthy and positive benefits that can come from even a temporary period of sobriety. According to thefoodpeople - drinkswatching January 2022, the latest figures show that
