Winter starts to give way to the season of flowers. With the blossoming of spring, products focused on this season and summer start to be highlighted on the market shelves. Spring brings new flavours, as well as flavours with refreshing, fruity, floral and nostalgic profiles. Along with the trend around the world, global flavours will
Consumers are increasingly concerned about the impact of alcohol on their health and wellbeing. Subsequently, no-alcohol, low alcohol and gluten-free products have gained traction in the beer category and are recording considerable demand. However, brands are concerned about consumers' taste perception of low and no alcohol options. As a way to address this issue,
It's time to say welcome to autumn! Where the season of colour, nostalgia, comfort food and autumn flavours begin. Familiar and comforting tastes remain extremely popular, and brands are developing products to meet consumer demand for nostalgia, indulgence, excitement and innovation. The autumn palette is warm, rich, earthy and golden. It extends from the red
Indulgence in food and beverages became of great importance to consumers during the pandemic and even after this period we have seen an increase in the search for products with indulgent flavour. This is related to the 'power' of food to create a sense of escapism, relieve stress and anxiety and lift people's mood. People
The most dominant trend in both alcoholic and non-alcoholic beverages today is refreshment. Demand for beverages that feature refreshing flavours like citrus peak in hotter months when consumers crave refreshing drinks. However, demand remains high throughout the rest of the year as the go-to option to quench our thirst, re-energise and relax. But when a
Say goodbye to the cold weather and welcome the summer! For a few months we have the chance to enjoy the great outdoors (fingers crossed!). This is a great opportunity for brands to launch seasonal flavours, taking advantage of changing consumer behaviour. The trend for bold flavours and multi-sensory experiences are taking the spotlight this
Wellness was already a priority among consumers but with the pandemic we saw certain ingredients associated with immunity increase, such as vitamin C, vitamin D, turmeric, ginseng, to name a few. Due to growing consumer demand for options that provide health benefits, functional drinks are driving innovation in the beverage industry, especially around mental focus,
With ever more health-conscious consumers taking control of their choices, the soft drinks industry has seen an increase in the launch of new products with functional benefits, low or zero sugar content, natural flavours and ingredients. Many consumers are now changing their consumption habits due to the rise of flexible working and spending more time
With health and immunity becoming such a focus for consumers, brands will need to keep abreast with the trends that are driving purchase in the dairy and dairy alternative market. Yoghurt Natural flavours and local ingredients are becoming more sought after by consumers, along with ingredients to protect gut health, according to GlobalData, Innovation Update
Hard seltzers have taken the US by storm but recent findings from Globaldata have shown that growth is slowing down from +385.6% year-on-year in 2017 to +8.0% by 2025. However, IWSR informs us that the market is merely ‘evolving and maturing, with an increasing focus on value over volume growth’. Almost 300 new hard
