The most dominant trend in both alcoholic and non-alcoholic beverages today is refreshment. Demand for beverages that feature refreshing flavours like citrus peak in hotter months when consumers crave refreshing drinks. However, demand remains high throughout the rest of the year as the go-to option to quench our thirst, re-energise and relax. But when a
Say goodbye to the cold weather and welcome the summer! For a few months we have the chance to enjoy the great outdoors (fingers crossed!). This is a great opportunity for brands to launch seasonal flavours, taking advantage of changing consumer behaviour. The trend for bold flavours and multi-sensory experiences are taking the spotlight this
Wellness was already a priority among consumers but with the pandemic we saw certain ingredients associated with immunity increase, such as vitamin C, vitamin D, turmeric, ginseng, to name a few. Due to growing consumer demand for options that provide health benefits, functional drinks are driving innovation in the beverage industry, especially around mental focus,
With ever more health-conscious consumers taking control of their choices, the soft drinks industry has seen an increase in the launch of new products with functional benefits, low or zero sugar content, natural flavours and ingredients. Many consumers are now changing their consumption habits due to the rise of flexible working and spending more time
With health and immunity becoming such a focus for consumers, brands will need to keep abreast with the trends that are driving purchase in the dairy and dairy alternative market. Yoghurt Natural flavours and local ingredients are becoming more sought after by consumers, along with ingredients to protect gut health, according to GlobalData, Innovation Update
Hard seltzers have taken the US by storm but recent findings from Globaldata have shown that growth is slowing down from +385.6% year-on-year in 2017 to +8.0% by 2025. However, IWSR informs us that the market is merely ‘evolving and maturing, with an increasing focus on value over volume growth’. Almost 300 new hard
It is no surprise that consumers are tired of the uncertainty and distress that the pandemic brought. After suffering lockdowns and the confines of their homes, people want to explore new tastes and sensory experiences and are looking for products that can deliver this sense of adventure. Brands are seeing this as an opportunity
As we enter Spring we start to see the blossoming of drinks with more refreshing and bolder flavours. This year sees a big trend towards more functional drinks with natural flavours, in addition to the growing demand for Low/No alcohol drinks, as reported in our Food and Beverage Trends 2022 post. In this article we
Easter 2022 will be very different from last year, as the situation regarding the pandemic is normalising. While the classics eggs and hot cross buns still dominate, there's no shortage of innovation to catch consumers by surprise. Premium Retailers are seeing great opportunities to be more adventurous with products for Easter, trying new flavours
Consumers still face post-pandemic feelings of health and financial insecurity. Shoppers desire to be in control of food and drink decisions and they will consider how their purchases contribute to protecting their health and/or the health of the planet, according to Mintel - What the 2022 Consumer Trends mean for food and drink. After initial
