Say goodbye to the cold weather and welcome the summer! For a few months we have the chance to enjoy the great outdoors (fingers crossed!). This is a great opportunity for brands to launch seasonal flavours, taking advantage of changing consumer behaviour. The trend for bold flavours and multi-sensory experiences are taking the spotlight this
It is no surprise that consumers are tired of the uncertainty and distress that the pandemic brought. After suffering lockdowns and the confines of their homes, people want to explore new tastes and sensory experiences and are looking for products that can deliver this sense of adventure. Brands are seeing this as an opportunity
As we enter Spring we start to see the blossoming of drinks with more refreshing and bolder flavours. This year sees a big trend towards more functional drinks with natural flavours, in addition to the growing demand for Low/No alcohol drinks, as reported in our Food and Beverage Trends 2022 post. In this article we
