hifresh

What does refreshment mean to beverage consumers?

2022-06-30T15:51:58+01:00Categories: Beverage, Citrus|Tags: , , , |

The most dominant trend in both alcoholic and non-alcoholic beverages today is refreshment. Demand for beverages that feature refreshing flavours like citrus peak in hotter months when consumers crave refreshing drinks. However, demand remains high throughout the rest of the year as the go-to option to quench our thirst, re-energise and relax. But when a

Hard Seltzers are gaining worldwide traction

2022-04-08T15:03:56+01:00Categories: Beverage, Citrus, Food Trends, Industry News|Tags: , , , , , , , |

Hard seltzers have taken the US by storm but recent findings from Globaldata have shown that growth is slowing down from +385.6% year-on-year in 2017 to +8.0% by 2025.  However, IWSR informs us that the market is merely ‘evolving and maturing, with an increasing focus on value over volume growth’.  Almost 300 new hard

Opportunities around multi-sensory experiences for Food & Beverage

2022-03-30T10:54:12+01:00Categories: Beverage, Confectionery, Food Trends|Tags: , , , , , , , , , |

It is no surprise that consumers are tired of the uncertainty and distress that the pandemic brought. After suffering lockdowns and the confines of their homes, people want to explore new tastes and sensory experiences and are looking for products that can deliver this sense of adventure.  Brands are seeing this as an opportunity

3 opportunities for the beverage sector in Spring

2022-03-18T13:27:18+00:00Categories: Beverage, Flavourings, Food Trends|Tags: , , , , , , , , , , |

As we enter Spring we start to see the blossoming of drinks with more refreshing and bolder flavours. This year sees a big trend towards more functional drinks with natural flavours, in addition to the growing demand for Low/No alcohol drinks, as reported in our Food and Beverage Trends 2022 post. In this article we