The most dominant trend in both alcoholic and non-alcoholic beverages today is refreshment. Demand for beverages that feature refreshing flavours like citrus peak in hotter months when consumers crave refreshing drinks. However, demand remains high throughout the rest of the year as the go-to option to quench our thirst, re-energise and relax. But when a
Hard seltzers have taken the US by storm but recent findings from Globaldata have shown that growth is slowing down from +385.6% year-on-year in 2017 to +8.0% by 2025. However, IWSR informs us that the market is merely ‘evolving and maturing, with an increasing focus on value over volume growth’. Almost 300 new hard
Hot Cross Bun Sales on Fire! In comparison to this time last year, when the nation went into lockdown, consumers are splashing out this Easter. According to analysts Kantar, British households had already spent £153m on Easter eggs and £37m on hot cross buns by 21st March this year, that’s £48m more
A Mother's Lot! The struggles of parents – and mothers, in particular – have been very apparent during this pandemic with childcare, home-schooling and housework, as well as many having to work from home, therefore it is inevitable that mums feel overwhelmed, alone and stressed. As a result home has become a
