Variety is the key to Easter!
Whilst for most Easter is all about the chocolate it is evident from sales that for some of us it’s as much about the hot cross bun. Historically, hot cross buns were eaten on Good Friday to mark the end of Lent, but now due to demand you can find them in supermarkets all year round in the UK.2
In fact, for some retailers such as Aldi hot cross buns are their ‘key weapon’ to their Easter success. Aldi’s strategy is that by offering a greater selection, including some unusual flavours, the shopper is encouraged to buy more than one variety to sample. 3 This year their selection is endless with chilli and cheese, rhubarb and custard and honeycomb to name but a few.