Flavour Trends 2027/28 What will consumers want from food and drink in 2027 and 2028? From bold global flavours and unexpected combinations to functional beverages and familiar favourites with a twist, the next wave of flavour innovation offers exciting opportunities for brands looking to stand out. Lionel Hitchen's 2027/28 Flavour Trends Report explores
Condiments, Sauces & Seasonings Trends 2026/27 Condiments, sauces and seasonings have evolved far beyond their original role as a finishing touch. In 2026, they’re becoming a way for consumers to explore global flavours, personalise everyday meals and add affordable indulgence, while clean-label expectations and changing consumer priorities continue to influence the
Discover the Top Bakery Flavour Trends Shaping Innovation in 2026 Bakery is no longer just about tradition. Today's consumers are looking for products that deliver indulgence, flavour discovery and premium experiences, whether that's a pistachio-filled pastry inspired by a viral social media trend, a café-style tiramisu bake, or a globally inspired matcha creation. As consumers
Discover the Top Flavour Trends Shaping Alcoholic RTD and Spirits in 2026 As consumers seek quality over quantity, global inspiration over the familiar, and mindful indulgence over routine drinking, flavour has never been more central to success in the RTD and spirits category. The modern drinker wants excitement and authenticity - products that tell a
As autumn approaches, the air becomes crisp and cool, signalling the perfect time to indulge in comforting spice flavours. These aromatic spices not only warm the body but also evoke nostalgic memories of cosy evenings and festive gatherings. From the sweet warmth of cinnamon to the zesty kick of ginger, autumn flavours have the power
The award acknowledges that Lionel Hitchen is a growing international business, with the majority of our sales going to markets outside the UK. In addition, Lionel Hitchen was awarded the highly commended award for 'Employer of the Year'. This recognition is a testament to our company culture, our WCM programme, our employee benefits package, and
Did you know that the original National Doughnut Week was founded back in 1992 by Christopher Freeman who, after watching Michael Buerk’s crisis report on the Ethiopian famine, wanted to use his skills and encourage the baking industry to help children in need. Almost 30 years on, National Doughnut Week has raised almost £1million
Hot Cross Bun Sales on Fire! In comparison to this time last year, when the nation went into lockdown, consumers are splashing out this Easter. According to analysts Kantar, British households had already spent £153m on Easter eggs and £37m on hot cross buns by 21st March this year, that’s £48m more
A Mother's Lot! The struggles of parents – and mothers, in particular – have been very apparent during this pandemic with childcare, home-schooling and housework, as well as many having to work from home, therefore it is inevitable that mums feel overwhelmed, alone and stressed. As a result home has become a
