Consumer expectations around what goes into their drinks have changed considerably over recent years. The demand for shorter ingredient lists, recognisable names, natural flavour ingredients and flavours that taste true to the fruit on the label is now a baseline requirement, not a niche preference. Across the food and beverage industry, clean label beverage innovation
Juice Trends: Function Meets Flavour The juice category is no longer just about refreshment. As consumer expectations shift toward health, functionality and convenience, brands are redefining what juice can deliver. As a result, juice is becoming a dynamic space for innovation across formats, ingredients and flavour profiles. At the same time, formulation demands are increasing.
Discover the Top Flavour Trends Shaping Alcoholic RTD and Spirits in 2026 As consumers seek quality over quantity, global inspiration over the familiar, and mindful indulgence over routine drinking, flavour has never been more central to success in the RTD and spirits category. The modern drinker wants excitement and authenticity - products that tell a
