beverage

What does refreshment mean to beverage consumers?

2022-06-30T15:51:58+01:00Categories: Beverage, Citrus|Tags: , , , |

The most dominant trend in both alcoholic and non-alcoholic beverages today is refreshment. Demand for beverages that feature refreshing flavours like citrus peak in hotter months when consumers crave refreshing drinks. However, demand remains high throughout the rest of the year as the go-to option to quench our thirst, re-energise and relax. But when a

Functional drinks are gaining popularity among consumers

2022-05-06T08:26:49+01:00Categories: Beverage, Food Trends|Tags: , , , , |

Wellness was already a priority among consumers but with the pandemic we saw certain ingredients associated with immunity increase, such as vitamin C, vitamin D, turmeric, ginseng, to name a few. Due to growing consumer demand for options that provide health benefits, functional drinks are driving innovation in the beverage industry, especially around mental focus,

5 trends for the soft drinks sector

2022-05-04T10:08:52+01:00Categories: Beverage, Food Trends|Tags: , , , , , |

With ever more health-conscious consumers taking control of their choices, the soft drinks industry has seen an increase in the launch of new products with functional benefits, low or zero sugar content, natural flavours and ingredients. Many consumers are now changing their consumption habits due to the rise of flexible working and spending more time

Hard Seltzers are gaining worldwide traction

2022-04-08T15:03:56+01:00Categories: Beverage, Citrus, Food Trends, Industry News|Tags: , , , , , , , |

Hard seltzers have taken the US by storm but recent findings from Globaldata have shown that growth is slowing down from +385.6% year-on-year in 2017 to +8.0% by 2025.  However, IWSR informs us that the market is merely ‘evolving and maturing, with an increasing focus on value over volume growth’.  Almost 300 new hard

Opportunities around multi-sensory experiences for Food & Beverage

2022-03-30T10:54:12+01:00Categories: Beverage, Confectionery, Food Trends|Tags: , , , , , , , , , |

It is no surprise that consumers are tired of the uncertainty and distress that the pandemic brought. After suffering lockdowns and the confines of their homes, people want to explore new tastes and sensory experiences and are looking for products that can deliver this sense of adventure.  Brands are seeing this as an opportunity

Food and Beverage Trends 2022

2022-04-08T12:07:55+01:00Categories: Beverage, Confectionery, Food Trends, Industry News|Tags: , , , , , , , , , , , , |

Consumers still face post-pandemic feelings of health and financial insecurity. Shoppers desire to be in control of food and drink decisions and they will consider how their purchases contribute to protecting their health and/or the health of the planet, according to Mintel - What the 2022 Consumer Trends mean for food and drink. After initial

Innovations to elevate the No and Low alcohol drinking experience

2022-04-08T12:03:34+01:00Categories: Beverage|Tags: , , , , , , , , , , , , , , , , , , |

Dry January is fast becoming a common practice for people across the UK, Europe and the US. Each year more and more individuals join this challenge, promoting the healthy and positive benefits that can come from even a temporary period of sobriety. According to thefoodpeople - drinkswatching January 2022, the latest figures show that