Wellness was already a priority among consumers but with the pandemic we saw certain ingredients associated with immunity increase, such as vitamin C, vitamin D, turmeric, ginseng, to name a few. Due to growing consumer demand for options that provide health benefits, functional drinks are driving innovation in the beverage industry, especially around mental focus,
With health and immunity becoming such a focus for consumers, brands will need to keep abreast with the trends that are driving purchase in the dairy and dairy alternative market. Yoghurt Natural flavours and local ingredients are becoming more sought after by consumers, along with ingredients to protect gut health, according to GlobalData, Innovation Update
Easter 2022 will be very different from last year, as the situation regarding the pandemic is normalising. While the classics eggs and hot cross buns still dominate, there's no shortage of innovation to catch consumers by surprise. Premium Retailers are seeing great opportunities to be more adventurous with products for Easter, trying new flavours
Veganuary started in the UK and now over ten countries are joining this campaign to encourage people to try going vegan in January. Big names like McDonald's, KFC and Starbucks are maximising on this opportunity launching new vegan options on their menus. Photo: Veganuary 2021 campaign in review What does this mean
