In the past few years, a dramatic shift has been observed in consumer behaviour towards plant-based alternatives. The reasons behind this change are often related to health and wellness benefits, environmental sustainability, ethical considerations, and the rising prevalence of food allergies. 66% of global consumers cite health as a motivating factor for choosing plant-based alternatives
With health and immunity becoming such a focus for consumers, brands will need to keep abreast with the trends that are driving purchase in the dairy and dairy alternative market. Yoghurt Natural flavours and local ingredients are becoming more sought after by consumers, along with ingredients to protect gut health, according to GlobalData, Innovation Update
Easter 2022 will be very different from last year, as the situation regarding the pandemic is normalising. While the classics eggs and hot cross buns still dominate, there's no shortage of innovation to catch consumers by surprise. Premium Retailers are seeing great opportunities to be more adventurous with products for Easter, trying new flavours
Veganuary started in the UK and now over ten countries are joining this campaign to encourage people to try going vegan in January. Big names like McDonald's, KFC and Starbucks are maximising on this opportunity launching new vegan options on their menus. Photo: Veganuary 2021 campaign in review What does this mean
