Functional drinks are gaining popularity among consumers

2022-05-06T08:26:49+01:00Categories: Beverage, Food Trends|Tags: , , , , |

Wellness was already a priority among consumers but with the pandemic we saw certain ingredients associated with immunity increase, such as vitamin C, vitamin D, turmeric, ginseng, to name a few. Due to growing consumer demand for options that provide health benefits, functional drinks are driving innovation in the beverage industry, especially around mental focus,