The arrival of autumn brings with it a sense of nostalgia and comfort. As the leaves change colour and the temperature drops, people eagerly embrace the cosy season. One of the most delightful aspects of autumn is the array of comforting flavours that are synonymous with this time of year. The psychology behind the comforting
In today's digital age, social media has become an integral part of our lives, shaping not only the way we communicate and connect with others but also influencing our preferences in various aspects, including food and beverage. With the advent of platforms like Instagram, Facebook, and TikTok, individuals now have a window into the world
Winter starts to give way to the season of flowers. With the blossoming of spring, products focused on this season and summer start to be highlighted on the market shelves. Spring brings new flavours, as well as flavours with refreshing, fruity, floral and nostalgic profiles. Along with the trend around the world, global flavours will
It's time to say welcome to autumn! Where the season of colour, nostalgia, comfort food and autumn flavours begin. Familiar and comforting tastes remain extremely popular, and brands are developing products to meet consumer demand for nostalgia, indulgence, excitement and innovation. The autumn palette is warm, rich, earthy and golden. It extends from the red
Indulgence in food and beverages became of great importance to consumers during the pandemic and even after this period we have seen an increase in the search for products with indulgent flavour. This is related to the 'power' of food to create a sense of escapism, relieve stress and anxiety and lift people's mood. People
Say goodbye to the cold weather and welcome the summer! For a few months we have the chance to enjoy the great outdoors (fingers crossed!). This is a great opportunity for brands to launch seasonal flavours, taking advantage of changing consumer behaviour. The trend for bold flavours and multi-sensory experiences are taking the spotlight this
The bakery sector continues to grow and even with the growing demand for healthier products, indulgence continues to lead the trends in this category, of course with a healthier twist than we are used to seeing. Baking ingredient and mix manufacturers are driving innovation around vegan claims, partly in response to consumer interest in plant-based
