Mindful drinking has become a popular trend among Gen Z and Millennials, who are increasingly making conscious choices about their alcohol consumption. Unlike previous generations, who may have viewed alcohol as a necessary part of socialising or unwinding, these younger demographics are embracing a more balanced approach to drinking. They are seeking alternatives that offer
The arrival of autumn brings with it a sense of nostalgia and comfort. As the leaves change colour and the temperature drops, people eagerly embrace the cosy season. One of the most delightful aspects of autumn is the array of comforting flavours that are synonymous with this time of year. The psychology behind the comforting
In today's digital age, social media has become an integral part of our lives, shaping not only the way we communicate and connect with others but also influencing our preferences in various aspects, including food and beverage. With the advent of platforms like Instagram, Facebook, and TikTok, individuals now have a window into the world
The coffee industry has been rapidly evolving, with new trends emerging every year. In 2023, there are several exciting coffee trends that are capturing the attention of coffee enthusiasts worldwide. From adventurous flavour combinations to the impact of social media, these trends are significantly shaping the future of the beverage industry. The Rise of Unique
Winter starts to give way to the season of flowers. With the blossoming of spring, products focused on this season and summer start to be highlighted on the market shelves. Spring brings new flavours, as well as flavours with refreshing, fruity, floral and nostalgic profiles. Along with the trend around the world, global flavours will
Consumers are increasingly concerned about the impact of alcohol on their health and wellbeing. Subsequently, no-alcohol, low alcohol and gluten-free products have gained traction in the beer category and are recording considerable demand. However, brands are concerned about consumers' taste perception of low and no alcohol options. As a way to address this issue,
It's time to say welcome to autumn! Where the season of colour, nostalgia, comfort food and autumn flavours begin. Familiar and comforting tastes remain extremely popular, and brands are developing products to meet consumer demand for nostalgia, indulgence, excitement and innovation. The autumn palette is warm, rich, earthy and golden. It extends from the red
Indulgence in food and beverages became of great importance to consumers during the pandemic and even after this period we have seen an increase in the search for products with indulgent flavour. This is related to the 'power' of food to create a sense of escapism, relieve stress and anxiety and lift people's mood. People
The most dominant trend in both alcoholic and non-alcoholic beverages today is refreshment. Demand for beverages that feature refreshing flavours like citrus peak in hotter months when consumers crave refreshing drinks. However, demand remains high throughout the rest of the year as the go-to option to quench our thirst, re-energise and relax. But when a
Say goodbye to the cold weather and welcome the summer! For a few months we have the chance to enjoy the great outdoors (fingers crossed!). This is a great opportunity for brands to launch seasonal flavours, taking advantage of changing consumer behaviour. The trend for bold flavours and multi-sensory experiences are taking the spotlight this
