Since the pandemic, foods that provide a sense of comfort have become more important to consumers. As we all know, a delicious piece of chocolate can support emotional well-being and make our day that much better. However, it is not only comfort that consumers seek, they also want healthier options with lifestyle benefits, as well
The most dominant trend in both alcoholic and non-alcoholic beverages today is refreshment. Demand for beverages that feature refreshing flavours like citrus peak in hotter months when consumers crave refreshing drinks. However, demand remains high throughout the rest of the year as the go-to option to quench our thirst, re-energise and relax. But when a
The bakery sector continues to grow and even with the growing demand for healthier products, indulgence continues to lead the trends in this category, of course with a healthier twist than we are used to seeing. Baking ingredient and mix manufacturers are driving innovation around vegan claims, partly in response to consumer interest in plant-based
Hard seltzers have taken the US by storm but recent findings from Globaldata have shown that growth is slowing down from +385.6% year-on-year in 2017 to +8.0% by 2025. However, IWSR informs us that the market is merely ‘evolving and maturing, with an increasing focus on value over volume growth’. Almost 300 new hard
Consumers still face post-pandemic feelings of health and financial insecurity. Shoppers desire to be in control of food and drink decisions and they will consider how their purchases contribute to protecting their health and/or the health of the planet, according to Mintel - What the 2022 Consumer Trends mean for food and drink. After initial
