Veganuary has steadily grown into a familiar moment each January, encouraging people to explore plant-based choices in a way that feels approachable rather than restrictive. What began in the UK is now recognised across many countries, making the month a natural opportunity for brands to introduce new concepts and evaluate how consumer preferences are evolving.
Dry January has grown beyond a short-term challenge into a reflection of a wider trend: moderation is becoming a year-round behaviour. Rather than giving up alcohol entirely, consumers are choosing when and how they drink, alternating between alcoholic and alcohol-free options. IWSR reports that these behaviours are now embedded across occasions and demographics, showing the
Hard seltzers have taken the US by storm but recent findings from Globaldata have shown that growth is slowing down from +385.6% year-on-year in 2017 to +8.0% by 2025. However, IWSR informs us that the market is merely ‘evolving and maturing, with an increasing focus on value over volume growth’. Almost 300 new hard
As we enter Spring we start to see the blossoming of drinks with more refreshing and bolder flavours. This year sees a big trend towards more functional drinks with natural flavours, in addition to the growing demand for Low/No alcohol drinks, as reported in our Food and Beverage Trends 2022 post. In this article we
Dry January is fast becoming a common practice for people across the UK, Europe and the US. Each year more and more individuals join this challenge, promoting the healthy and positive benefits that can come from even a temporary period of sobriety. According to thefoodpeople - drinkswatching January 2022, the latest figures show that
