Ice cream is one of the most popular products among consumers of all ages. With many people's lifestyles increasingly shifting towards a healthier diet, ice cream brands are innovating plant-based options and ingredients that can add health benefits to their products. Health-conscious consumers prioritise ingredients and nutrition, but still crave indulgence. Also, there is a
Since the pandemic, foods that provide a sense of comfort have become more important to consumers. As we all know, a delicious piece of chocolate can support emotional well-being and make our day that much better. However, it is not only comfort that consumers seek, they also want healthier options with lifestyle benefits, as well
Say goodbye to the cold weather and welcome the summer! For a few months we have the chance to enjoy the great outdoors (fingers crossed!). This is a great opportunity for brands to launch seasonal flavours, taking advantage of changing consumer behaviour. The trend for bold flavours and multi-sensory experiences are taking the spotlight this
The bakery sector continues to grow and even with the growing demand for healthier products, indulgence continues to lead the trends in this category, of course with a healthier twist than we are used to seeing. Baking ingredient and mix manufacturers are driving innovation around vegan claims, partly in response to consumer interest in plant-based
Wellness was already a priority among consumers but with the pandemic we saw certain ingredients associated with immunity increase, such as vitamin C, vitamin D, turmeric, ginseng, to name a few. Due to growing consumer demand for options that provide health benefits, functional drinks are driving innovation in the beverage industry, especially around mental focus,
With ever more health-conscious consumers taking control of their choices, the soft drinks industry has seen an increase in the launch of new products with functional benefits, low or zero sugar content, natural flavours and ingredients. Many consumers are now changing their consumption habits due to the rise of flexible working and spending more time
With health and immunity becoming such a focus for consumers, brands will need to keep abreast with the trends that are driving purchase in the dairy and dairy alternative market. Yoghurt Natural flavours and local ingredients are becoming more sought after by consumers, along with ingredients to protect gut health, according to GlobalData, Innovation Update
Spicy foods have always been popular with consumers and, according to our recent blog on multi-sensory opportunities, spicy flavours like chilli provide a great taste experience beyond the flavour. Chillies and other peppers are traditional ingredients in many cultures, most commonly found in Asian and Mexican cuisine. These spicy flavours have travelled the world and
Hard seltzers have taken the US by storm but recent findings from Globaldata have shown that growth is slowing down from +385.6% year-on-year in 2017 to +8.0% by 2025. However, IWSR informs us that the market is merely ‘evolving and maturing, with an increasing focus on value over volume growth’. Almost 300 new hard
It is no surprise that consumers are tired of the uncertainty and distress that the pandemic brought. After suffering lockdowns and the confines of their homes, people want to explore new tastes and sensory experiences and are looking for products that can deliver this sense of adventure. Brands are seeing this as an opportunity
