Dry January has grown beyond a short-term challenge into a reflection of a wider trend: moderation is becoming a year-round behaviour. Rather than giving up alcohol entirely, consumers are choosing when and how they drink, alternating between alcoholic and alcohol-free options. IWSR reports that these behaviours are now embedded across occasions and demographics, showing the
Sober October continues to gain momentum, reflecting a wider lifestyle shift towards moderation, balance, and mindful consumption. The latest IWSR Global Trends Report highlights NoLo (no- and low-alcohol) beverages as one of the fastest-growing categories, fuelled by premiumisation, wellness-driven choices, and the demand for new drinking occasions. Consumers are increasingly seeking products that combine social
The global alcoholic beverage industry is undergoing a profound transformation, shaped by evolving consumer expectations, macroeconomic shifts, and cultural dynamics. Following the stagnation during the pandemic years, the market is now bouncing back with renewed energy. A CAGR of 3.8% between 2023 and 2028 is forecasted, led by rising demand for premiumisation, flavour novelty,
Non-alcoholic beverage trends 2025–2026 are driving a major transformation in the industry, fuelled by growing consumer focus on health & wellness, sustainability, functional benefits, and sensory experiences. Today's consumers—particularly Gen Z and Millennials—are increasingly moving away from traditional sugary sodas and alcoholic beverages. Instead, they are gravitating toward drink options that better reflect their holistic
Farewell to Ann Teal: A Legacy of Dedication, Adaptability, and Team Spirit After an incredible 23 years at Lionel Hitchen, we say goodbye to one of our longest-serving team members, Ann Teal, who has been a cornerstone of multiple departments - most recently as a regulatory compliance officer. As she embarks on a well-earned
Vincent Scully: A Journey Through Flavour, Friendship, and Fortunate Turns From the bustling backstreets of Manchester to the vibrant skyline of Singapore, Vincent Scully’s journey through the Flavour and Fragrance industry has been nothing short of remarkable. Now the Purchasing Manager at Lionel Hitchen, Vincent reflects on a career that spans decades, rich in
Electrolyte Beverages: A Surge in Popularity Electrolyte beverages have seen a remarkable surge in popularity in recent years, becoming essential for daily refreshment. The Global Sports Drinks Market is projected to reach USD 25.82 Billion by 2025 and grow to USD 32.89 Billion by 2029, reflecting a CAGR of 6.2%. This growth underscores the immense market potential
In recent years, hydration has evolved from a basic health necessity to a prominent lifestyle trend, reshaping the beverage industry. GlobalData's insights* reveal that water is no longer just a neutral thirst-quencher; it's emerging as the new soft drink, driven by consumers' growing focus on health, wellness, and sustainability. The Rise of Enhanced and Flavoured
As we enter the rejuvenating season of spring, it's time to explore the latest spring flavour trends that are set to captivate the taste buds of consumers in 2024/2025. Delve into the exciting world of spring flavours and uncover the top trends for the year ahead. From floral infusions to delectable Easter treats, we will
Flavour Trends 2024/2025: Exploring the Future of Food and Beverage As we reflect on the diverse and ever-evolving landscape of the food and beverage sector over the past year, it's exciting to predict the next flavour trends that will shape this sector in 2024 and 2025. Our predictions for the future point to an exploration
