floral flavours

The Floral Flavour Trend: A Blossoming Market

2024-06-24T10:29:40+01:00Categories: Food Trends|Tags: |

The floral flavour trends isn’t entirely new, but it’s certainly evolving. In 2024, according to a recent report from Innova Market Insights 33% of consumers have actively sought more floral flavours in their food and drink. Compared to other botanical flavour categories tracked by Innova, floral flavours in food and beverage launches are growing at

Opportunities around multi-sensory experiences for Food & Beverage

2022-03-30T10:54:12+01:00Categories: Beverage, Confectionery, Food Trends|Tags: , , , , , , , , , |

It is no surprise that consumers are tired of the uncertainty and distress that the pandemic brought. After suffering lockdowns and the confines of their homes, people want to explore new tastes and sensory experiences and are looking for products that can deliver this sense of adventure.  Brands are seeing this as an opportunity