Vincent Scully: A Journey Through Fragrance, Friendship, and Fortunate Turns From the bustling backstreets of Manchester to the vibrant skyline of Singapore, Vincent Scully’s journey through the Flavour and Fragrance industry has been nothing short of remarkable. Now the Purchasing Manager at Lionel Hitchen, Vincent reflects on a career that spans decades, rich in
Electrolyte Beverages: A Surge in Popularity Electrolyte beverages have seen a remarkable surge in popularity in recent years, becoming essential for daily refreshment. The Global Sports Drinks Market is projected to reach USD 25.82 Billion by 2025 and grow to USD 32.89 Billion by 2029, reflecting a CAGR of 6.2%. This growth underscores the immense market potential
As we look ahead to the culinary landscapes of 2025/2026, a vibrant mix of cultural influences, bold experimentation, and nostalgic reconnections is reshaping the flavour trends. Flavours are not just about taste but are now deeply intertwined with global themes, consumer desires, and emerging narratives in sustainability and wellness. Our report on ‘Flavour
Consumer demand for pleasurable, sustainable, and healthy chocolate is rapidly transforming the global confectionery market, with emerging chocolate trends playing a key role in this evolution. Boasting over $130 billion in sales in 2024, this market is projected to expand at a 5.2% CAGR through 2029 (GlobalData). This growth reflects a
In recent years, hydration has evolved from a basic health necessity to a prominent lifestyle trend, reshaping the beverage industry. GlobalData's insights* reveal that water is no longer just a neutral thirst-quencher; it's emerging as the new soft drink, driven by consumers' growing focus on health, wellness, and sustainability. The Rise of Enhanced and Flavoured
‘Newstalgia’ is a trend that's here to stay! This trend is influencing the food sector, inspiring chefs and manufacturers to reimagine childhood favourites with innovative touches. The resurgence of nostalgic snacks and comfort foods exploits deep-rooted taste memories, evoking a sense of familiarity and indulgence. To meet the growing demand for familiar flavours with a
The flavour industry has been experiencing a remarkable transformation, driven by the fusion of diverse culinary traditions and innovative approaches to flavour creation. This cultural fusion has given rise to exciting new taste experiences that captivate consumers and push the boundaries of traditional flavour profiles. Cross-cultural flavour mash-ups One of the most intriguing trends in
Ice cream continues to capture the imagination and palates of consumers worldwide, making ice cream trends a topic of significant interest and importance. As vegan ‘ice cream’ gains traction and searches for the most popular ice cream flavour take on a new dimension with each passing year, the industry's response is a testament to its
National Tequila Day is just around the corner, and we're excited to celebrate this increasingly popular spirit! Tequila has been gaining widespread appeal in recent years, with more and more people discovering its versatility in cocktails, cooking, and even desserts. Our Creative Solutions team have been developing some truly unique recipes that showcase the bold,
The floral flavour trends isn’t entirely new, but it’s certainly evolving. In 2024, according to a recent report from Innova Market Insights 33% of consumers have actively sought more floral flavours in their food and drink. Compared to other botanical flavour categories tracked by Innova, floral flavours in food and beverage launches are growing at
