In recent years, hydration has evolved from a basic health necessity to a prominent lifestyle trend, reshaping the beverage industry. GlobalData's insights* reveal that water is no longer just a neutral thirst-quencher; it's emerging as the new soft drink, driven by consumers' growing focus on health, wellness, and sustainability. The Rise of Enhanced and Flavoured
As we look ahead to the culinary landscapes of 2025/2026, a vibrant mix of cultural influences, bold experimentation, and nostalgic reconnections is reshaping the flavour trends. Flavours are not just about taste but are now deeply intertwined with global themes, consumer desires, and emerging narratives in sustainability and wellness. Our report on ‘Flavour Trends
‘Newstalgia’ is a trend that's here to stay! This trend is influencing the food sector, inspiring chefs and manufacturers to reimagine childhood favourites with innovative touches. The resurgence of nostalgic snacks and comfort foods exploits deep-rooted taste memories, evoking a sense of familiarity and indulgence. To meet the growing demand for familiar flavours with a
The flavour industry has been experiencing a remarkable transformation, driven by the fusion of diverse culinary traditions and innovative approaches to flavour creation. This cultural fusion has given rise to exciting new taste experiences that captivate consumers and push the boundaries of traditional flavour profiles. Cross-cultural flavour mash-ups One of the most intriguing trends in
Ice cream continues to capture the imagination and palates of consumers worldwide, making ice cream trends a topic of significant interest and importance. As vegan ‘ice cream’ gains traction and searches for the most popular ice cream flavour take on a new dimension with each passing year, the industry's response is a testament to its
National Tequila Day is just around the corner, and we're excited to celebrate this increasingly popular spirit! Tequila has been gaining widespread appeal in recent years, with more and more people discovering its versatility in cocktails, cooking, and even desserts. Our Creative Solutions team have been developing some truly unique recipes that showcase the bold,
The floral flavour trends isn’t entirely new, but it’s certainly evolving. In 2024, according to a recent report from Innova Market Insights 33% of consumers have actively sought more floral flavours in their food and drink. Compared to other botanical flavour categories tracked by Innova, floral flavours in food and beverage launches are growing at
Chilli peppers, those fiery fruits that tantalize our taste buds, have woven themselves into the fabric of global cuisines, offering diverse flavours and aromas that tease and terrify in equal measure. In recent years, a surge in demand for authentic international cuisines has propelled chilli peppers into the spotlight, driving a newfound interest in their
Chilli peppers, those fiery fruits that tantalize our taste buds, have woven themselves into the fabric of global cuisines, offering diverse flavours and aromas that tease and terrify in equal measure. In recent years, a surge in demand for authentic international cuisines has propelled chilli peppers into the spotlight, driving a newfound interest in their
The confectionery industry is undergoing a significant transformation as consumer preferences evolve. From the rise of vegan and plant-based options to a focus on sustainability and ethical practices, brands are adapting to meet the demands of a more conscious consumer base. In our report on Chocolate Confectionery, you will discover: Multi-Sensorial Experiences Vegan and
