At Lionel Hitchen, a leading UK based manufacturer and supplier of natural flavours and flavour ingredients, staying ahead of industry trends is crucial. With Pantone recently announcing Peach Fuzz as the colour of 2024, the company’s team of experts is excited to explore the potential impact of this velvety gentle peach tone on the food and beverage industry.
Peach Fuzz, as described by Pantone, captures the desire to nurture ourselves and others. Its all-embracing spirit enriches mind, body, and soul. This versatile and warm colour not only appeals to the visual senses but also has the potential to elevate the flavours it represents.
The flavour profile of peach is characterised by its sweetness and fruity essence. When combined with other flavours, peach can bring warmth or freshness to a wide range of food and beverage products.
“The challenge with peach as a lead flavour is that its profile is weaker compared to other fruits,” explains Chris Hunt, Category Sales Manager at Lionel Hitchen. “That’s why it is commonly paired with more potent tropical fruits, as their sulphur compounds can boost the power of peach and reduce its weak characteristics.”
Lovvie Bhabutta, Sales Manager at Lionel Hitchen, adds, “In Germany and beyond, the classic combination of peach and passionfruit, known as Pfirsich-Maracuja, is highly popular. Peach Iced Tea is also a beloved choice, as long as the flavour is sweet, fresh, and fleshy. Furthermore, peach pairs exceptionally well with almond in bakery products, providing a delightful and harmonious taste experience.”
“Lionel Hitchen’s peach flavour embodies the essence of Pantone’s Colour of 2024, Peach Fuzz. With its sweet, fleshy notes, it delicately mirrors the lusciousness of the fruit, while seamlessly embracing the textured subtleties of the skin, offering a sensory journey that encapsulates the entire peach experience. “says Geraldine Coombes, Technical Sales Manager at Lionel Hitchen.
As Lionel Hitchen embraces the Pantone colour of 2024, Peach Fuzz, the company remains committed to delivering innovative flavour solutions that cater to the evolving demands of the food and beverage industry.
