Lionel Hitchen, a leading manufacturer and supplier of natural flavours and flavour ingredients to the food and beverage industry, is excited to announce the launch of the Ginger Trail. This initiative aims to explore ginger’s untapped potential as a versatile flavour ingredient, delving into its complexities and taste profiles of fresh and dried ginger from different regions of the world.

Ginger, commonly known as the ‘wonder root,’ is more than just a spice – it is a culinary powerhouse. With a rich history and global popularity, ginger is the most cultivated spice in the world. Its incredibly nuanced flavour provides a wealth of product innovation opportunities in food and drink.

“The rise in mindful drinking trends and alcohol-related health concerns is influencing some consumers to replace standard alcoholic beverages with low/no alcohol beverages. However, an unpleasant taste and flavour can make these beverages unappealing. Ginger works particularly well in soft drinks, cocktails and mocktails. The spiciness of ginger mimic the heat-inducing characteristic of alcohol and can mask unpleasant flavours.” – Geraldine Coombes, Technical Sales Manager at Lionel Hitchen.

The Ginger Trail takes a closer look at the differences between dry ginger and fresh ginger, shedding light on their unique characteristics and taste profiles. While dry ginger offers a more intense and concentrated flavour, fresh ginger boasts a vibrant and zesty taste.

One of the key highlights of ginger is its flavour complexity. It possesses a multifaceted profile, combining elements of spice, warmth, and a subtle sweetness, making it an ideal ingredient for a wide range of food and beverage creations.

Additionally, ginger’s powerful flavour has the ability to mask unpleasant tastes, making it a valuable asset in the development of healthier products. Whether it’s incorporating ginger into beverages, snacks, or functional foods, its distinct taste can enhance the overall sensory experience.

The Ginger Trail invites food and beverage industry professionals to embark on a journey of discovery, uncovering the immense potential that ginger holds as a flavour ingredient. By exploring its diverse applications and understanding its unique flavour properties, businesses will gain invaluable insights into leveraging ginger’s versatility in product development.

To learn more about the Ginger Trail and delve into the fascinating world of ginger’s flavour potential, visit

Published On: October 13th, 2023Categories: Press Release

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