Lionel Hitchen is excited to announce the launch of their innovative concept, FutureFlavours. Inspired by the metaverse and AI, Lionel Hitchen has created remarkable flavour combinations that perfectly meet the demands of the younger generation.
The company’s marketing department conducted research on the taste preferences of Gen Z and Millennials. Based on the findings, their creative solutions department developed ten recipes with flavour pairings that perfectly resonate with the target audience.
To make this project even more engaging, Lionel Hitchen organised an internal challenge for their employees to come up with creative names for five of the concepts. Winners were rewarded with their avatars featured on the company’s landing page alongside their named concepts.
Furthermore, Lionel Hitchen utilised AI technology to create visually stunning graphics for FutureFlavours. They also established a presence in the Metaverse through the Spatial platform, allowing them to showcase their products and interact with customers in a digital environment.
“We believe that the future of the food and beverage industry lies in creating new sensory experiences through the use of cutting-edge technology,” says Anne Wiziack, Marketing Executive at Lionel Hitchen. “With FutureFlavours, we aim to elevate sensory excitement for both our customers and their clients. Through innovative and imaginative concepts inspired by the digital world, we strive to deliver extraordinary flavours.”
“The launch of FutureFlavours, reflects Lionel Hitchen’s commitment to delivering flavour concepts that deliver on trend”, adds Fran Padgham, Marketing Manager at Lionel Hitchen. “This innovative range is tailored for the discerning palates of Gen Z, the digital natives, and Millennials. Not only is this range inspired by the metaverse and AI, but we have also used the technology as a new channel of communication using Spatial in the metaverse, to provide a unique way to engage with our audience, elevating the FutureFlavour experience beyond the boundaries of traditional platforms.”
“In our creative solutions department, we are dedicated to promoting innovation that benefits our company and our customers. By better understanding the unique taste preferences of Generation Z and Millennials, we were able to explore exciting flavour combinations that, when approached from a new perspective, captivate and appeal to this generation, allowing real creativity.”- Becca Godber, Applications Manager at Lionel Hitchen
Step into a world where imagination meets reality and explore the limitless possibilities of taste with Future Flavours. For more information and to experience the extraordinary, visit Lionel Hitchen in the Metaverse.
