Discover the Top Flavour Trends Shaping Alcoholic RTD and Spirits in 2026
As consumers seek quality over quantity, global inspiration over the familiar, and mindful indulgence over routine drinking, flavour has never been more central to success in the RTD and spirits category. The modern drinker wants excitement and authenticity – products that tell a story, deliver a genuine sensory experience and reflect their values and identity.
Across global markets, 2026 will see Alcoholic RTD and spirits innovation driven by premiumisation, cultural curiosity and the blurring of boundaries between alcoholic and non-alcoholic drinking occasions.
To help brands stay ahead, we have released the Alcoholic RTD and Spirits Trends Report 2026 – a global, insight-driven guide packed with data, flavour direction and innovation opportunities for the year ahead.
What’s inside our report?
- The RTD Opportunity
- Premiumisation, Less But Better
- Flavour is the Growth Engine
- The Global Flavour Wave
- Emerging Ingredients to Watch
- The Low and No Opportunity
