Consumers are increasingly concerned about the impact of alcohol on their health and wellbeing. Subsequently, no-alcohol, low alcohol and gluten-free products have gained traction in the beer category and are recording considerable demand.
However, brands are concerned about consumers’ taste perception of low and no alcohol options. As a way to address this issue, brewers are investing in bold flavours and formulations to reproduce a drinking experience similar to regular beers.
Fruit flavours are dominating beer innovation, with citrus flavours being the most prevalent. There is also innovation around spicy and refreshing flavour profiles.
The world’s largest beer market, China, underperformed last year due to the lockdown. But with China reopening its borders in January 2023, the local market is expected to enjoy a rebound, boosting the channel and the beer category as a whole.
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