Lionel Hitchen, a leading manufacturer and supplier of natural flavours and flavour ingredients to the food and beverage industry, is excited to announce the launch of the Ginger Trail. This initiative aims to explore ginger's untapped potential as a versatile flavour ingredient, delving into its complexities and taste profiles of fresh and dried ginger from
The arrival of autumn brings with it a sense of nostalgia and comfort. As the leaves change colour and the temperature drops, people eagerly embrace the cosy season. One of the most delightful aspects of autumn is the array of comforting flavours that are synonymous with this time of year. The psychology behind the comforting
During the months of August and September, Lionel Hitchen had the privilege of hosting a visit from their esteemed new distributors, ITS Nutriscience, Behn Meyer Vietnam and AMCAN. This visit marked a significant milestone in the ongoing partnership with their distributors and underscored Lionel Hitchen's dedication to fostering strong relationships within their network. The visit
In today's digital age, social media has become an integral part of our lives, shaping not only the way we communicate and connect with others but also influencing our preferences in various aspects, including food and beverage. With the advent of platforms like Instagram, Facebook, and TikTok, individuals now have a window into the world
The coffee industry has been rapidly evolving, with new trends emerging every year. In 2023, there are several exciting coffee trends that are capturing the attention of coffee enthusiasts worldwide. From adventurous flavour combinations to the impact of social media, these trends are significantly shaping the future of the beverage industry. The Rise of Unique
Summer is the season of long days, warm weather, and outdoor activities. It is the time when people crave light, refreshing, and tropical flavours that transport them to a tropical paradise. From coconut and pineapple to mango and passion fruit, tropical flavours have become a popular choice for food and beverage manufacturers looking to add
The food and beverage industry is constantly evolving, and one of the major factors that influence this evolution is the changing tastes and preferences of consumers. The latest generation to come of age, Generation Z, is having a major impact within this category with their unique flavour profile. Gen Z, which comprises of people born
Ginger, the most cultivated herb in the world, is more than just a versatile ingredient. Its multifaceted flavour profile and numerous health benefits make it a wonder root that offers abundant product innovation opportunities. The heat components in ginger, known as gingerols, create a warming, earthy, and spicy flavour when dried or heated. Solvents can
Winter starts to give way to the season of flowers. With the blossoming of spring, products focused on this season and summer start to be highlighted on the market shelves. Spring brings new flavours, as well as flavours with refreshing, fruity, floral and nostalgic profiles. Along with the trend around the world, global flavours will
Consumers are increasingly concerned about the impact of alcohol on their health and wellbeing. Subsequently, no-alcohol, low alcohol and gluten-free products have gained traction in the beer category and are recording considerable demand. However, brands are concerned about consumers' taste perception of low and no alcohol options. As a way to address this issue,
